At the Disney Studios, they follow a simple philosophy. It is this philosophy that keeps them coming up with new ideas.  Disney called this philosophy IMAGINEERING. Simply put, it states: 




How can you utilize this philosophy?  What needs to be changed to increase sales? What actions do you need to take to get results?

You all know the economy is “sluggish”.  Because of this, you need to think of new ways to “go to market”. You have seen a lot of “repairs” made to older equipment this year based on parts sales, but what could you have done to turn that repair into a replacement or upgraded the equipment to higher efficiencies?

The heating season is upon us. Do you want to have the same “repair” philosophy continuing into this heating season?  I do not have the answer. Each market is different.  “Business as usual” is no longer “usual”. What can you do to drive sales, increase your bottom line and, at the same time, give your customers the best service and equipment going forward?   Repairing that old standing pilot 60% efficient furnace may look good right now, but, as utility prices go up, are you doing your customer a service by fixing up a 20+ year old piece of equipment?

Keep the Disney philosophy in mind, Change your thoughts! Let the new thoughts drive your actions! This will lead to better results! Become an



About yorkcentraltechtalk

I have been in the HVAC industry most of my life. I worked 25 years for contractors on anything from residential to large commercial boilers and power burners. For the past 23+ years I had been employed by York International UPG Division ( a division of Johnson Controls) as a Technical support/Service Manager but I am now retired. One of my goals has always been to "educate" dealers and contractors. The reason for starting this blog was to share some knowledge, thoughts, ideas, etc with anyone who takes the time to read it. The contents of this blog are my own opinions, thoughts, experiences and should not be construed as those of Johnson Controls York UPG in any way. I hope you find this a help. I always welcome comments and suggestions for postings and will do my best to address any thoughts, questions, or topics you may want to hear about. Thanks for taking the time to read my postings! Mike Bishop
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