the Winter/Spring Training Season approaches, I want to “lay down the gauntlet” to all of you to make use of the Training Classes offered by the York Central Service Managers or, if you are a “participating dealer”, making use of York’s ProficienTech on line training, or both! Attached at the bottom are the training schedules for all the York Central Locations.
Please note the new REDUCED PRICE for training to make this more avaliable for you and your techs!
I offer this advice:
- First and foremost, you need to buy into the idea of training as a “benefit” to your customers – something that can be sold.
- Create a training budget – training does cost, but the R.O.I. usually exceeds the cost.
- You need to get your Sales People to promote it as a benefit to YOUR customers and make sure they let your customers know that YOUR personnel are “factory trained”.
- Make training part of any “new product” offering – the transition to a new product will go a lot smoother if you train the installers and service people up front.
- Advertise the classes – put fliers out for the service people and installers so they can choose what classes they may want to attend.
- You need to put a “value” on training. Incentivize it for your personnel for attending.
- Make sure your personnel register for the classes
- All classes include a Training Manual or hand-outs – they add credibility and professionalism to your Techs and provide a source of information.
- Training is scheduled when it is convenient for your personnel to attend.
- We provide some sort of snack and beverage since they will be coming from work.
The more training you do, the fewer problems you will have. When a tech understands a product, he does not “badmouth it”. When he doesn’t understand a product, it’s usually, ” I always have problems with this type of equipment!”
If you want to make more productive use of your time, have fewer service re-calls, reduce warranty and consumer issues, then you need to TRAIN your personnel.
So, here’s the challenge, I am “throwing down the gauntlet” to all of you. It is going to take a commitment on your part and it could mean attending some classes in the evenings, but I encourage you to try it.
If you want to see a specific topic or have questions, I’ll be glad to help you — just let me know.
Training does pay off.